I started working on Buttercup (just sketching things and thinking about logos) in early 2022. I just wasn't loving any of my bras! My underwired ones were so uncomfortable, and all the comfy-looking ones I could find online resembled orthopaedic shoes (but for boobs).

I wanted to make bras that were cute and colorful but also really supportive - not bralettes, but actual bras. It took sooooo long to get the first prototypes ready, and I had no idea what I was doing, but by March of 2023 I had my first production.

For the first year of our existence, we only sold bras. In the past year, we've started selling undies and tank tops too. Our goal is to make the comfiest, cutest version of every underwear drawer staple! We're always trying to think of the next thing that you guys might want, so email clara@ciaobuttercup.com with any ideas you might have!

xoxo
clara