Ciao Buttercup!
We make bras and undies for everyday wear that are as cute as they are comfy. Underwear for lounging! Underwear for sunbathing! Underwear for whenever :)
How it Started
I started Buttercup because I couldn't find a bra I liked. My underwired ones were soooo uncomfortable and unnecessarily sexy, and all of the comfy-looking ones I could find online resembled orthopaedic shoes (but for boobs).
So I had an idea: a casual, at-home bra that was meant to be cute, not sexy. It had to be super comfy (no wires allowed!), super supportive aaaand better for the planet. I registered the company, my friend Chloe came up with the name Buttercup, and I was off to the races!
We now make undies and tank tops, too. Our basic idea is that we want to make really comfy, every day undies but just a little cuter and more whimsical (and higher quality!) than what you might have found at the store.
xoxo
clara
Our Fabric
Starting Buttercup has been a journey of learning about materials and where our clothes come from. Most underwear is made from synthetic fibers (mostly plastic), or non-organic cotton. For many reasons, neither of these were options for Buttercup. Our bras and underwear are made of 95% organic cotton and 5% elastane, which is better for you, for the environment, and for workers in our supply chain. Please read more—especially to learn more about organic cotton—here:)
Our Manufacturing
We produce our products in Turkey, made from Turkish grown organic cotton. Our main manufacturer is in Izmir, which is on the coast of Turkey and super nice. It's run by Sahika, who has owned and worked at the factory for thirty (!) years. She has helped us a ton in developing new product; she just knows everything there is to know about apparel.
